I analysed the sound track of this trailer because there are no radio trailers for horror movies.
The trailer starts of with sounds scary echoes, perhaps of something moving fairly quickly or an insect which just flew off. This connotes that it is something that is happening in the dark. The first word we hear is "mum?" as question from a little girl, connoting that she cannot fin her mum/she is looking for her mother. This could foreshadow that the little girl is either lost, or trapped somewhere.
The screech of a microphone is recorded to create the effect of a gate that is either opening / closing. This is supposed to create a tense feeling amongst the audience. It could also foreshadow that perhaps the girl is being trapped somewhere, and so far the mother has not responded to her, so maybe the mother is the reason she is going to get hurt.
A woman enters and asks "Julie, what's the matter?" in a British accent whilst the little girl 'Julie' replies back with an American accent. This could connote that either she is adopted or that the woman who entered is not related to her, therefore it can't be her mother. It could also suggest that the movie was being made in synergy between two co-operations which could be from two different countries; the US and the UK. this creates an enigma code.
Julie says she locked herself out and the woman invites her inside her home. From this we can guess that maybe she is her neighbour. The woman asks if she would like to see her butterflies. This could be a stereotype as mostly females / girls are interested in butterflies because they are 'beautiful'. However there is an eerie sound which strikes after she says this, which connotes that maybe seeing these 'butterflies' is a danger.
Julie's mother comes back and there is people shouting 'surprise!' as if it is a surprise birthday party. The mother has to g out again and asks the first lady to look after her again. The lady agrees as if she little girl is about to face some danger. The eerie sound strikes again.
We find out the lady who looked after Julie is called Anne as Julie's mother praises her. Anne says that she knows she lost her daughter. This can get the audience to think maybe she is looking after Julie because she misses her own daughter, or that since it is a horror movie, maybe she is the one who killed her own daughter and is planning to do the same to Julie. This would create and active audience a they would start to think how the lady is getting closer to them.
Anne says that Julie's mother told her a lot of lies then a rushed shout is heard when she says "Julie! I told you never to go in that room". This connotes that she is hiding something from Julie that will put her at danger. There is also a convention in this scene for horrors/psychological as it is set in the house. We know this because of Julie being locked out, and Anne looking after her in her house.
Echoing and hushing sounds are inserted before Anne says for Julie to never touch that door because it is the butterfly room. Thrushes of sounds are heard to connote that something will happen the Julie very quickly.
In the next 5 seconds Julie's mother asks if Anne has done anything bad to her and Julie responds with "she doesn't lie to me like you", which connotes that Anne has manipulated her in a way, and that a mother is about to lose her daughter. Perhaps she opened the butterfly room already and is somewhat possessed.
We then hear Julie's mother and Anne arguing, and the sound goes silent. This is to create the effect of tension amongst the audience and also to maybe foreshadow a jump scare that is about to come up in an equilibrium.
The mother goes searching for Julie and finally finds her, telling her "mother, look". This connotes that she found the butterflies. The very slow beat of a heart plays which connotes that it is about to become a scary moment and the beat of the heart will get faster. Julie or her mother is slowly maybe 'dying'. The beats stop, again silence is used for effect. Anne's distorted voice appears to says 'I'm your mummy now' which is a little jump scare, followed by the conventional scream to leave the audience wondering what happens next. A man asks 'what have you done?' which answers our question to whether Anne is evil or not.
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