Analysis of film trailer in my genre: 'The Snare'

Link: https://www.youtube.com/watch?v=5K1m6D8o3tQ




The first shot of the trailer is of a radial blurred screen of a road with a dark gloomy sky. The image is grey-toned, connoting that it is set in a dark mood. Usually grey tones in horror movies connote that the characters are living in a dull and gloomy life, or that their lives have been turned upside down. There is eerie non diegetic music playing which gradually gets louder; this creates suspense and allows the audience to have a feeling of fear. The fact that the clouds are grey too connotes it is about to rain, and rain connotes sadness and despair, meaning a person's life will be destroyed. The fact that the camera is doing a dolly shot of the road connotes that this  is about a victim who is on their own; they will have to face the dangers of whatever happens in this movie, and the fact that the camera is moving a great speed connotes that all the events in this film happen very quickly.

The fact that the woman is the first person shown in an over shoulder shot connotes that she is the main character, and that whatever happens to her will mainly affect her. She looks as if she is suspicious about something, and that something is not quite right. The next shot is of another character who is laughing and asking where they are going. This creates binary oppositions as she is not laughing like he is, and also that they are both different genders. However it seems like he is in a relationship as he links arms and laughs with another blonde woman. The audience can think how do these people relate to each other? And this creates an active audience. However the fact that the blonde woman is the one who is deciding where to go, 'somewhere quiet by the sea' connotes that perhaps she is the reason to why they will get in trouble. Also, she says that the place is "quiet" which is a convention of horror movies as mostly all the attacks happen in a quiet atmosphere.

Clips are shown of a house/residence with a grey hue and slow panning motions. This could mean that the house may look empty but actually there is someone there. As the actress walks in slowly to look around, her voice plays and then a sharp sound FX occurs in sync to her eye opening. The pupil turns smaller which could connote that she saw something like a demon or is going to be possessed. She saw something inside the room that scared her. She carries on to say that she thought there was something in her room. This is a convention of psychological horror as mostly they are based inside a house. She also looked like she was pretending to have fun in the next scene.

There are a lot of jump cuts to connote that the trip they are going on isn't a normal trip and something bad will happen. This is reinforced by the multiple fade ins from black. The next clips are of everyone sleeping but it looks like the brunette can't sleep. She talks to the blonde and suddenly the audience are face with a jump scare which is in sync with a typical horrific scream. The brunette is having nightmares of being attacked by a scary blonde woman and cannot sleep. The jump scare can please the audience through the uses and gratifications theory, as they are watching this horror movie to be scared and entertained.

Another sound FX occurs as a zapping sound to reveal Bohemian Pictures. This helps the audience to identify what company it is produced by, and shows its importance in the making of this film.

The rest of the trailer mainly shows both of the girls being attacked by a spirit with more slashing sound FX and that they are trying to hide away. Again the Bohemian Pictures shows which connotes it's importance throughout the film. Finally the title of the film is shown to the audience so they can identify it's name and watch it in the cinemas or on DVD when it does come out. The last image of the trailer contains the credits and actors which connotes their importance, and also, if an audience member recognises someone's name, then they are more likely to watch it, which means that the movie would gain more viewers.
The title of the film is in a font which looks like it has history behind it, and so it could connote that the house the people go to has a history of an evil spirit in it and tries to kill whoever goes there.