The first image that fades in is of the filmmaking company - MOONDOG MEDIA. The fact that it is the first thing that fades into the screen from back, connotes it's importance in the making of the film. If they were not there, the film would simply not have ben made.
The sound at this point is not eerie, it seems like a fantasy type of non diegetic music. There is a voiceover of a man that starts as soon as the image of a girl in a car is shown. We can recognise that she is a girl because of her long hair waving in the wind as it rushes again the car which is driving at a high speed. This could foreshadow that the child is being dropped off somewhere urgently. As she stares out of the window in an over shoulder shot of herself, the voiceover says "it waits for me beyond those trees" which could connote that they are arriving very close to something that is about to attack them. This can also create an active audience as they will think who is this man's voiceover that is talking about himself in first person, as the image on the screen does not match the voice. The next shot is of a man who is wearing glasses who looks into the mirror of the car. Perhaps this is the man who's voiceover is being used. Perhaps he is related to the little girl somehow.
The man says "it wants to hear me scream" as there is a tracking shot of the trees whilst the car drives past them. From this the audience can figure out that he is probably talking about the villain that is waiting for him at the home that they are travelling to. The phrase could also connote that the creature loves to torture him. It is like a diary entry, which connotes that the narrative is about his experiences with this villain / evil demon. He continues to say what he has been through/ what the demon wants.
The screen turns black as he says "all the audacity of dreams". This connotes that he does not have any dreams, but in fact he has nightmares, because black connotes darkness and death, and perhaps something was trying to kill him. This creates suspense and tension to an equilibrium, as we don't know what will pop up on the screen next. It could be a jump scare, but we don't know.
Slowly, some light starts to enter the screen. The camera moves to show that is a window on top of a door inside a house. There is a growling sound which connote that there is danger, and that something is in the house. The light is right at the back which shows this is the only way out, but something is there so the people can't make it out.
Something moves and we can figure out that it is probably the man in the voiceover. He says that his nightmares gather at the sounds. The trailer sounds like it is a poem written by the victim, which shows what he has been through.Gradually we see that it is the man that we saw a glimpse of in the car. Something flutter away like a bug / something moves and he turns towards the camera to check what it is. After this, he stops talking and the title of the movie is put on the screen.
The typography of the title of the film looks like a conventional font for a horror movie. These are shown in real life examples, for example, Annabelle and The Exorcist. Therefore it fits with the genre.
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