Sunday, 16 July 2017

Survey for Radio Trailer + Evaluation

I created and conducted a survey for our radio trailer for our horror movie. I used SurveyMonkey because it isn't time-consuming and is efficient in gathering information for our target audience. The results show that our target audience want our radio trailer to be the duration of 1 minute and that they should give little teasers about the movie but not spoil it completely, and not give the narrative and plot line away.  
Many people thought that there should be spooky and eerie sounds / music along the trailer which connotes that it is of a horror genre. However, in order to attract the attention of our target audience, I think the trailer should start off with something that will make them carry on listening. For example, a very serious news headline which is followed by 'spooky sounds' and eerie music.

All of the participants said that there should be music in the trailer, therefore in my trailer I will include this for audience satisfaction. Many people also said they would hears trailer in a variety of places, such as the shops or the radio or on television. What the most votes was on was YouTube. Knowing this, I know that if I wanted to create a campaign for my product, I would release a trailer on YouTube as our target audience is more likely to see it on YouTube because they are young. This was useful in seeing where our target audience are most likely to listen to things.

How our target audience how been useful to our input:
They helped in selecting what they like to hear in radio trailers and selected the conventions of radio trailers that they liked and disliked. With the likes, we can include this in our product and try and grab their attention and because they opted for something they like, they are more likely to carry on listening to the actual product. For example, they said eerie music and special FX should be used in a horror movie trailer and so we will include this to also fit it into the horror genre and so that people can recognise it as a horror movie trailer.







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