What I learned from the focus group:
The people in my focus group mostly preferred the Orphan film poster because it was 'simple'. In our product, we could make it simple too, for example we could just have the eyes of the girl wearing glasses, our slogan and the title. One person said she liked the way the actors names were at the front so perhaps we could include our characters and actors' names as well somewhere. Also they thought that the font for the movie name of Orphan was unique and different. This helps me to understand that our target audience prefers having a simple poster with simple text, that gives away a little detail about the film and not too much, so the audience can wait for the release of the film eagerly. We should create something that "screams out 'horror'". Our poster should relate to what our plot is and maybe stick to common stereotypical conventions and colours related to a horror film. Therefore this has benefited my research as i know what my target audience would and wouldn't like in our products.
How our target audience has been useful to our input:
They helped us recognise many things that we should and should not include whilst making our radio trailer.
What we shouldn't do:
- Give no insight to the plot
- Give too much insight into the plot
- The picture shouldn't be too plain and there should be more detail about the movie
- All the colours shouldn't be the same
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