Focus group

 I conducted primary research for my audience using a famous form of social networking - Snapchat! As our short film's target audience is aimed at 15 years and older, I have decided to use this app to gain information from people within the target audience of my group.

Evaluation, how our target audience has helped us and what I have learnt:

 I found out that scary music is as major aspect to a the horror genre. Furthermore I was researching how to get these type of non-diegetic sounds and found this music video. We might consider this when planning and making our horror film. 

The focus group benefited my research and overall idea because it allowed me to gain an insight into what my target audience thinks a horror movie and radio trailer consists of. The majority of the focus group said that dramatic and in other words eerie music makes it fit into the horror genre. We could include this to our  products to make it seem like a horror movie; for example there would be eerie music throughout the horror movie and I could build up to a crescendo to a climax in the radio trailer to create suspense.

What the focus group mostly associated with horror was blood, which is a convention in the horror genre. We could use this in our product if we decide to show a murder of someone happening. We could order fake blood online and use this on our characters to make it look realistic and fit to the horror genre. Though this may be suitable for a 15 rated film under the BBFC regulations, but if we decide to film this in a different way (as in the whole process of the murder) we might have to change our regulation to an 18 rated film because of the amount of violence. For example in the movie SAW, it shows the process of the main character cutting his foot free from the chain with saw which made it an 18 rated film.

Since our target audience like hybrid sub-genres, we can try and do this in our film, for example making our short horror film a combined psychological and comedy horror or a psychological and crime horror. This would appeal to our target audience and would have more views on our film.