The use of make-up in horror films (idividual research)

I made this timeline to show the development of make-up in horror films and how the impact of the effects of the makeup affected people. From my research, I found that the major change in make-up in horror films was from improvising using material such as wires, to, paint and now the most recent development of technology, where film editors can now use special FX. I think make-up is a key factor in horror movies, and it contributes to what makes a horror film scary. Nowadays many makeup artists are very advanced and artistic people, they can create a disgusting and bloody scar with just lipstick and eyeliner for effect.
In my product, I could use makeup to show that the bullies in the film are scared. since both the bullies are female, the common stereotype is that females like to wear makeup. If I add black eye-shadow and mix it with simply water, it would create the effect of black tears / tears mixed with mascara from the person's eyes. Lipstick could be smudged to show that the actor has been through some sort of trouble.
Special FX can be used to improvise a bloody scene. For example using a red hue or filter.