Radio Proposal ~ Draft 1

 

Proposal: Radio

Name of Film: TBC

Tagline of Film: TBC

Production Name: TBC

Medium: Radio advert

Format: audio

Target Audience: aimed at everyone who is over the aged of 15 as it is 15 certificated. They have to be an active audience, with the demographic of D/E

Content of the advert: It will start off with the voice of a newsreader announcing something very important, along the phrases of “Emergency news just in”. This will grab the target audience’s attention as if they are listening to a real life broadcast and something is about to happen in real life. Through this they will keep on listening until they realise it is our radio movie trailer. While the news reader is talking there will be gaps between the beginning and finishing of the newscast. During those gaps, they will be filled will little sounds taken from our final short horror film product such as screaming and panting, or sighing, chewing, eating and more. In our movie, our main character doesn’t really speak, so this will interest the target audience. There may be little sound FX such as police sirens or thudding and footsteps. In a way, the newsreader will act like a narrator / voiceover.

Publishing of the advert: We will use web 2.0 to publish on our company website, social media sites such as Facebook and Twitter, Snapchat too because most of our target would use this app (along with Instagram). On the radio, perhaps in a break in music and news stations. Also, using web 2.0 is free therefore we don’t have to spend much to publish and market our product.

What is your Unique Selling Point? Our unique selling point is that it is produced and directed by the people the same age of our target audience (and over). It’s unique because we know what people our age will like to watch and watch is appropriate for them. Furthermore, the characters in the production are of similar age too, which creates verisimilitude as they may do the same thing other people do in their daily lives.

Competitive market: Our competition may be The Ring / Two trailers as they follow the conventions of typical psychological horror movies. Their trailers show some narrative but not all, allowing the target audience to have a hint of what their film is about, yet leaving an enigma code to let them find out for themselves by watching the movie. This attracts viewers to the movie. We could use unconventional sounds in our radio advert. For example in The Ring trailer they use a unique selling point of having a narrator who narrates (kind of) throughout the trailer whilst there are scary sounds like gasping and whispering, shrieking and screaming. Instead of this, our radio trailer would have the voice of a newsreader as this is related to our story.