Proposal:
Radio
Name of Film:
Senseless
Tagline of Film: Everybody has a good and a bad side. Mila’s bullies unfortunately discover both…
Production Name: TBC
Medium: Radio advert
Format: Audio
Target Audience: certification is age 15+; all genders, ethnicity, class (and everything else) – basically anyone over the age of 15 because our main character is mentally unstable. She suffers from depression and identity disorder. The trailer would also hint to these for example, the sound of tablets falling onto a counter, and screaming for the conventional horror movie trailer. This may distress some younger audiences hence why it is certificated 15+. The demographics of our target audience is category D and E, which means they have the appropriate income and have enough money to go cinema to watch films and are of the suitable age to watch horror films. We confirmed these categories and age of our target audience through our survey on SurveyMonkey, as we found that mostly teenagers like to watch horror films. Our short film is mainly targeted to people who enjoy the psychological horror genre and the crime genre, as the short film includes murders and discovery of murders and a double identity. This will be represented in our radio trailer through vaious gestures, sounds and dialogues such as a news reporter talking about an incident. The psychographic of the audience would fit the ‘explorer’ (people who seek adventure, thrills and like to try something different), and ‘reformer’ (people who believe in seek personal growth, are socially aware and curious). We also aim to reach an audience who enjoys reading horror novels such as ‘The American Psycho’, ‘Coraline’ and ‘Carrion Comfort’.
What is your Unique Selling Point? Our unique selling point is that it is produced and directed by the people the same age of our target audience (and over). It’s unique because we know what people our age will like to watch and watch is appropriate for them. Furthermore, the characters in the production are of similar age too, which creates verisimilitude as they may do the same thing other people do in their daily lives. However, she also does things that we don’t get to see in real everyday life, thus intriguing the audience and being unique. Our character has DID, DID is a rare identity disorder and it forms form having a very abusive childhood. Our production group presents the audience the consequences of emotional and psychical bullying. Also, our main character is unaware of being the murderer of her bullies which isn’t conventional for horror films as there is always one protagonist and antagonist, whereas our main character is both the protagonist and antagonist.
Tagline of Film: Everybody has a good and a bad side. Mila’s bullies unfortunately discover both…
Production Name: TBC
Medium: Radio advert
Format: Audio
Target Audience: certification is age 15+; all genders, ethnicity, class (and everything else) – basically anyone over the age of 15 because our main character is mentally unstable. She suffers from depression and identity disorder. The trailer would also hint to these for example, the sound of tablets falling onto a counter, and screaming for the conventional horror movie trailer. This may distress some younger audiences hence why it is certificated 15+. The demographics of our target audience is category D and E, which means they have the appropriate income and have enough money to go cinema to watch films and are of the suitable age to watch horror films. We confirmed these categories and age of our target audience through our survey on SurveyMonkey, as we found that mostly teenagers like to watch horror films. Our short film is mainly targeted to people who enjoy the psychological horror genre and the crime genre, as the short film includes murders and discovery of murders and a double identity. This will be represented in our radio trailer through vaious gestures, sounds and dialogues such as a news reporter talking about an incident. The psychographic of the audience would fit the ‘explorer’ (people who seek adventure, thrills and like to try something different), and ‘reformer’ (people who believe in seek personal growth, are socially aware and curious). We also aim to reach an audience who enjoys reading horror novels such as ‘The American Psycho’, ‘Coraline’ and ‘Carrion Comfort’.
Content of the advert:
It will start off with the voice of a newsreader announcing something very
important, along the phrases of “Emergency news just in”. This will grab the
target audience’s attention as if they are listening to a real life broadcast
and something is about to happen in real life. Through this they will keep on
listening until they realise it is our radio movie trailer. The actual content
of what the news reader is saying will keep them listening until the end of the
trailer. While the news reader is talking there will be gaps between the
beginning and finishing of the newscast. During those gaps, they will be filled
with short clips of sounds taken from our final short horror film product such
as the conventional screaming and panting in horror movies, or sighing, chewing
and more. In our movie, our main character doesn’t really speak, so this will
interest the target audience. There may be little sound FX such as police
sirens or thudding and footsteps. We will take some ideas from the ‘Paranormal
Activity’ trailer (such as gasping and heavy breathing) in order to warn people
that our product is aimed at age 15+. In a way, the newsreader will act like a
narrator / voiceover.
Publishing of the advert:
We will use web 2.0 to advertise our product, such as on our company website,
social media sites such as Facebook and Twitter, Snapchat too because most of
our target would use this app (along with Instagram). We will use this method
mainly because people of our target audience use these apps. We may advertise
it on the radio, perhaps in a break in music and news stations such as Capital
FM, because our target audience would mainly listen to Capital FM and other
relaxed radio stations. They are very popular and allows news to travel fast
from one another, allowing more people to hear about our product and watch our
movie. Also, using web 2.0 is free therefore we don’t have to spend much to
publish and market our product.What is your Unique Selling Point? Our unique selling point is that it is produced and directed by the people the same age of our target audience (and over). It’s unique because we know what people our age will like to watch and watch is appropriate for them. Furthermore, the characters in the production are of similar age too, which creates verisimilitude as they may do the same thing other people do in their daily lives. However, she also does things that we don’t get to see in real everyday life, thus intriguing the audience and being unique. Our character has DID, DID is a rare identity disorder and it forms form having a very abusive childhood. Our production group presents the audience the consequences of emotional and psychical bullying. Also, our main character is unaware of being the murderer of her bullies which isn’t conventional for horror films as there is always one protagonist and antagonist, whereas our main character is both the protagonist and antagonist.
Competitive market:
Our competition may be The Ring / Two trailers as they follow the conventions
of typical psychological horror movies. Their trailers show some narrative but
not all, allowing the target audience to have a hint of what their film is
about, yet leaving an enigma code to let them find out for themselves by
watching the movie. This attracts viewers to the movie. We could use
unconventional sounds in our radio advert. For example in The Ring trailer they
use a unique selling point of having a narrator who narrates (kind of)
throughout the trailer whilst there are scary sounds like gasping and
whispering, shrieking and screaming. Instead of this, our radio trailer would
have the voice of a newsreader as this is related to our story.
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