Campaigning our product

I decided to distribute and campaign our final poster to make it more realistic as this is how the industry would do it. I made an Instagram account to show little teasers of the poster by posting a little section of the poster day by day. This helped to create anticipation among my audience and enigma codes as they would want to watch our film.
The reason why I chose Instagram is because it is a popular social media app and people of our target audience are more than likely to use it and come across our page and wait to watch our final horror film.
The way I tried to get a mass audience was by tagging other bigger horror film accounts, such as 'Insidious' and 'American Horror Story'. By tagging them in my posts and using hashtags it increases a wider mass audience because they will be shown on their 'explore page' on Instagram, making them click to enlarge the image and see what our production is about.

In the future, if we were to campaign our products I would also post little snippets of the radio trailer or like a 3 second clip from the film to grab our target audience's attention more.