Trip to the Cinema to Watch the BBFC in Action

On the 11th of December 2017 we went on a trip to Genesis cinema to listen to the presentation from the BBFC and watch Justice League.
The BBFC presentation helped us to understand film classification better as we learned the differences between 15 rated, 12 rated and 12A rated films (show in in previous blog post under research).
How the BBFC presentation helped us determine the classification of our film:
There are scenes in our film which are rated an 18 simply because of the content shown, whereas the rest of the film can be rated a 15 like we had originally planned. For example, in our film we have a scene where the audience can see the knife being inserted into the body and out again - the whole process of the stabbing. This makes it an 18 rating as there is explicit violence.

How effective is the synergy between the poster, trailer and film for DC's 'Justice League'?

The poster is very colourful and optimistic. In this sense it's shown that nobody is left out and everyone can help to save the world which fits with their tagline, 'you can't save the world alone'. What also gets their target audience on the edge of their seats and full of anticipation is that the poster includes all the superhero's logos and signs, and in a clever way spells out the tagline with their symbols. This links with the trailer as all the heroes and main characters are shown in action at the beginning of the trailer. This grabs the audiences' attention and keeps them watching as fans would see their favourite heroes. The background in the poster matches with the beginning of the trailer after the industry and company logos are shown, where there is a pink sky and a big field. This connotes that the setting is somewhere that can be destroyed but then saved, and as it looks like a peaceful setting then this may be where the equilibrium is (Todorov). The trailer however doesn't go in the same sequence as the film which shows that Superman is alive at first (in the trailer) but in the film, he is already dead and then they find a way to bring him back alive. The movie shocks he audience as the trailer doesn't give away that Superman will come back alive and help the other superheroes to save the world.

 In our product and ancillary products, we can do a similar thing by not revealing that our main character is the killer of her two bullies. In our poster we could show this by not not including the faces of our two bullies as this would give away that they were murdered by the main character, if she was there too. In the Justice League poster, they didn't include Superman and the shock of him returning in the film made it a success. In our poster, we could show our main character but not the others so that it creates an enigma code and makes our audience want to watch the movie to find out what happens in it.
In our radio trailer we could start off with the beginning of a newscast to make it seem realistic but not give away any names, again creating an enigma code.